Cogent Blog

Our Articles

Here you’ll find our library of personal and business financial articles.

2 Approaches to Get Back in the Market if You’ve Been Out
2 Approaches to Get Back in the Market if You’ve Been Out
If markets have recently hit all-time highs, investors may wonder whether they have already missed the best returns and so ought to wait for a...
Congratulations Kelly Stanley CFP® MBA on 5 Years With Cogent
Congratulations Kelly Stanley CFP® MBA on 5 Years With Cogent
Kelly Stanley marked her five-year anniversary as a wealth advisor with Cogent Strategic Wealth this past week.  After years of working in corporate finance, Kelly...
10 Things You Absolutely Need to Know About Life Insurance
10 Things You Absolutely Need to Know About Life Insurance
Life insurance is one of the pillars of personal finance, deserving of consideration by every household. I’d even go so far as to say it’s...
5 Types of Insurance to Protect You and Your Family
5 Types of Insurance to Protect You and Your Family
You have financial goals to reach, but how do you make sure your investments and finances are aligned with your goals? And how do you...
Large and In Charge? Giant Firms Atop the Stock Market is Nothing New
Large and In Charge? Giant Firms Atop the Stock Market is Nothing New
A top-heavy stock market with the largest 10 stocks accounting for over 20% of market capitalization and a marquee technology firm perched at No. 1?...
Be Positively Skeptical Part 3: Check the Facts Before You Act
Be Positively Skeptical Part 3: Check the Facts Before You Act
“You can outsource expertise but never your understanding, especially when it comes to your finances.” — Ben Carlson, “Don’t Fall For It” As we covered in...
How to Be Positively Skeptical: Part 2 How Do You Do Your Due Diligence?
How to Be Positively Skeptical: Part 2 How Do You Do Your Due Diligence?
“All media shares one thing: Someone created it. And it was created for a reason. Understanding that reason is the basis of media literacy.”   ...
How to Be Positively Skeptical: Have Awareness and Understanding When it Comes to Investing
How to Be Positively Skeptical: Have Awareness and Understanding When it Comes to Investing
“I’m not an optimist. That makes me sound naïve. I’m a very serious ‘possibilist.’ That’s something I made up. It means someone who neither hopes...
The Market, Your Investments, & You: The Vital Role of Rebalancing
The Market, Your Investments, & You: The Vital Role of Rebalancing
If there is a universal investment ideal, it is this: Every investor wants to buy low and sell high. What if there was a disciplined...
Pain, Discovery and Prayers Answered: Celebrating 10 Years for Cogent Strategic Wealth
Pain, Discovery and Prayers Answered: Celebrating 10 Years for Cogent Strategic Wealth
Do you have a story of a prayer answered? Mine was fully answered 10 years ago when I started Cogent Strategic Wealth. I have my...
What to Do While Waiting Out the Bear Market
What to Do While Waiting Out the Bear Market
In our team’s experience, we’ve encountered investors who let emotions get the best of them, reacted to current events and dour market headlines, and always...
Has Your Investment Strategy Hit Your GMO Point? Thou Shalt Not Try Market Timing
Has Your Investment Strategy Hit Your GMO Point? Thou Shalt Not Try Market Timing
Chaos Hits the Market As investors, you regularly face tough markets. Financial downturns are unpleasant for all market participants.   When volatility shows up in markets,...

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