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Design. Build. Protect.

These three simple words serve as a guide for how we keep your values, needs, concerns and hopes at the forefront of everything we do—from the big picture to the smallest of details.

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Your strategy begins with you.

What do you really want? To send your children or grandchildren to college? To feel confident you have enough? To support your favorite causes? Our unique evidence-based strategic planning approach is centered around your life: your goals, your dreams and the impact you want to make on this world.

How It Works


One of the most important parts of developing a better long-term financial plan is developing a better understanding of you. By discovering, and continually rediscovering, your ever-changing values, goals and challenges, we ensure your personal and financial priorities align. We start from where you’d like to go then work back from there.

Getting an accurate Life Map is not only crucial to getting to know you, but also helping us to know exactly where you’d like to go. It allows us to paint a clearer picture and ensures every step we take brings you closer to where you’d like to be.


Once we discover your wealth and life goals, we’ll build and continually evolve an evidence-based plan to get you there. Tapping into the resources and strength of our entire team, we’ll do the legwork to provide clarity as we co-plan your financial future together and work toward fulfilling your goals.

It’s a comprehensive approach, informed by your Life Map to not only help you reach your more granular goals like debt optimization and education funding, but prepare for more ambitious, meaningful goals like achieving wellness, providing for your family, and making a long-term impact.


Life isn’t linear, and neither is any effective investment strategy. As your goals and values change, so do our strategies and advice. This is why we don’t provide a rigid, solitary plan, but rather a fluid, ever-evolving process — optimized to meet your changing needs.

Of course, it’s not only your needs and desires that change over time. We continually and proactively educate our clients on how changes in the markets, economy, tax legislation and the emergence of new strategies can improve their overall plan.

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Take a closer look at our services....

Tailored Financial Planning

At Cogent Strategic Wealth, we believe you deserve a plan customized to your specific goals, values and needs. We don’t do cookie-cutter approaches here. Success is defined differently by each person, and we believe your financial plan should reflect that. Our team listens to what you want to accomplish and seeks out the right strategies to help you accomplish your goals. Read  more about Goals-Based Planning

Evidence-Based Investment Management

Your portfolio is no doubt an important driver of your overall financial plan. In response, we start and end with evidence. Our approach is guided by more than 60 years of objective, peer-reviewed research on how markets work. The strategies in your investment plan are risk-optimized, cost-effective and tax-efficient to enhance your odds of living the life you've imagined. Read more about evidence-based investing.

Advanced Planning

We make your success a team effort. We surround you with a well-curated network of other professionals who can help address your challenges in an appropriate manner for your situation and risks.

Our Life on Your Terms strategic approach helps you mitigate both income and estate taxes, protect your goals with the proper insurance, shield your assets from unjust takings, and take care of your heirs while defining your legacy. If you are charitable, magnify your gifts and make them even more impactful.

Life isn’t linear: Your plan shouldn’t be either.

Take control of your financial future.

You shouldn’t have to work through your financial plan alone. The market is unpredictable and the financial options available to you are endless. Don’t leave your financial future to chance. You need someone that not only understands you and your needs, but can also help you simplify your financial life.

Schedule a consultation today and let’s work together to develop a roadmap towards your goals.

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