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How are you paid as fee-only, independent financial advisors?

We charge an advisory fee based on a percentage of your assets being managed; our fees start at 1%, and decrease as you reach various asset levels.

Fee-only investment management best aligns our interests with your own, especially since we commit to a fiduciary duty to you.

In contrast, those compensated by commissions have two “clients” to serve: you, and the firms whose products earn them compensation.

Do you have a minimum asset level?

Yes. We find that we best serve individuals with at least $1 million in investable assets (including 401(k) plan assets), or those whose financial situations tend to be more complex.

What can I expect from your client experience and how long does it take to get started?

During our first meeting, before any financial planning takes place, we will get to know you, your situation, your values, your relationships, and your greatest aspirations – in your life, for your career and with your money. Next, we will walk you and your family through our Cogent Course of Action,™ which is our structured process for connecting your available assets with your highest aspirations.

During your first year as a Cogent client, you can expect to meet with us about 5–6 times. The information we’ll gather allows us to create an individualized financial plan just for you, based on our deep understanding of your goals and priorities. Read more.

How would you describe your investment strategy?

At Cogent, we implement an evidence-based investment strategy. Decades of objective, peer-reviewed financial research guides our recommendations. As your advisor, we will help you ignore the market’s uncontrollable elements and maximize those that can be managed – such as reducing costs, managing investment risks through global diversification, and avoiding hyperactive trading generated by your own reactionary emotions.

Do you invest your own money the same way you do for clients?

Yes, we do! “We eat our own cooking,” as the saying goes, by adhering to the same investment philosophy we recommend to our clients. Given our own personal goals and risk tolerances, each of us holds variations in individual asset allocations. But we turn to the same investment solutions from the same product providers we recommend to our clients. Watch our video: Cogent – Aligned With Our Clients.

Are we the best financial advisor for you?

We hope so, although we’re not for everyone. Are you seeking a Personal CFO to oversee all of your financial interests and manage your hard-earned wealth? Does our investment strategy and Cogent Course of Action™ align with your own values? Do you agree that “aspirational” investments – such as hedge funds, private equity, and multiple managers scrabbling over slices of your money – are more likely to distract you than help you achieve your greatest financial goals? Will you relish delegating the tasks and sharing your complete financial situation with us? If so, we can’t wait to speak with you. If you are instead looking for ad hoc investment tips, we’re probably not for you.

What is THE BAM ALLIANCE, and why should I care?

THE BAM ALLIANCE is a nationwide community of more than 135 wealth management firms. Each of us is fiercely independent, but we’re also uncommonly united in embracing the highest fiduciary standards and a better way to help investors and their families realize their financial futures. Read more.